Our Story

Mission

The Green Streets Initiative is a Cambridge, MA-based organization, founded in 2006. We are dedicated to celebrating and promoting the use of sustainable and active transportation.

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Our mission is to cultivate the car-light movement and inspire community members to rethink their commutes through our monthly Walk/Ride Days and our annual Commuter Challenge for workplaces.​ 

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Green Streets is proud to say the ball has started to roll. People participating in Walk/Ride Days are showing shifts to more sustainable and healthier transportation methods. The momentum is here and Green Streets believes that we can push Boston and other cities further to become even healthier greener, and more livable.

Philosophy

Research-backed process

With the help of social scientists and the latest research, we have honed our approach to empowering individuals. 

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Change is

fun

We believe in the power of the nudge, and Walk/Ride Days are just that--a simple and fun yet powerful mechanism for positive change.

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It starts with just one commute

A monthly day of transportation awareness is repetitive and gentle enough to suit the comfort levels of all individuals, whether they wait years to shift routine or don't look back from the first day.

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Empowered to

inspire

Commuters empower others through conversation and transportation advocacy. This heightened awareness inspires everyone from car drivers to hardcore cyclists to think about the impact of their commute.

 
Reaching everyone

Walk/Ride Days inspire exploration, understanding, and change among all kinds of commuters and community members.

Cyclists

Walkers

Drivers

Transit users

Wellbeing advocates

Environmentalists

Transportation curious

Experimentalists

Timeline and awards

2013-2018

Annual Awards Celebrations hosted by Boston City Hall (2018),  Dana-Farber Cancer Institute (2017), MA State House (2016), EnerNOC (2015), Volpe Center (2014), MA Department of Public Health (2013)

2017

Green Streets wins Greenovate Boston’s Sustainable Mobility Award

2013

Walk/Ride Day Posters on the MBTA, sponsored by Lesley University, Mt. Ida College, and Millenium Pharmaceuticals.

2012

1st annual Walk/Ride Day Corporate Challenge launched

2011

Lieutenant Governor and MBTA General Manager Participate in Walk/Ride Day event and Green Streets called a "local treasure" by Health & Human Services Secretary Dr. JudyAnn Bigby in HHS article; Tufts Urban and Environmental Planning Study Documents Walk/Ride Day Impact

2010

Green Streets and Post Office Launch Best-Shoveled Block Contest and in Harvard Square Business Assn Hosts First “Go Green” Breakfast. Green Streets partners with City of Somerville, MA and is selected by MassDOT for Clean Air and Mobility Funding grant to spread Walk/Ride Days to 6 communities and create Corporate Challenge

2009

Director interviewed on “One Guest” (WGBH) and by Ciclismo TV:  The Car-Free Mom. Green Streets West Bridgford (U.K.) founded.

2007

Green Streets starts in Portland, Maine, inspires Bike Fridays in Boston, is featured in local press, receives Cambridge “GoGreen Business Award”.

2006

Walk/Ride Days Begin in Cambridge Schools. Green Streets Receives Cambridge’s Golden Shoe Award.

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© 2019 by Green Streets Initiative