How we get Massachusetts moving.
Beyond the app, Green Streets Initiative runs community programs that build awareness, generate data, and create the moments that turn one active trip into a lasting habit.
Walk/Ride Days
Every last Friday of the month, Massachusetts comes together to walk, bike, and take transit. Since 2006, Walk/Ride Days have connected employers, schools, and neighborhoods around one simple idea: try an active trip.
No sign-up, no cost, no minimum commitment. Just pick a Friday and move.
Learn more →What Moves Us
Video and audio stories from real commuters — in their own words and community languages. What Moves Us gives everyday people a voice in how streets are designed and transportation is planned.
For communities
Real voices from your neighborhood, in community languages. Stories that show planners and policymakers what mobility looks like on the ground.
For commuters
Share your story, shape your streets, and earn bonus points in Shift. Your commute experience matters — and it can change how your city moves.
Corporate Challenge
A team-based commute competition that motivates employees to try walking, biking, and transit. Verified data, private leaderboards, and end-of-challenge impact reporting — all powered by Shift.
Verified trip data
Auto-detected trips, no self-reporting. Every walk, ride, and transit trip is verified automatically.
Custom leaderboards
Private team group with invite-code access. Employees compete within your organization.
Impact reporting
End-of-challenge report with mode share, CO₂ avoided, and participation data for your sustainability team.
Shift for Schools
The simplest school wellness program. No student apps, no accounts, no data on kids — just a wall chart, a show of hands, and one Friday photo. Shift handles the leaderboards, reports, and parent communications.
Learn more →Every program runs on Shift.
Walk/Ride Days, What Moves Us, Corporate Challenge, and Shift for Schools all connect through the Shift app — one platform that tracks trips, rewards active commuters, and generates the data communities need.
Learn about the Shift app →Bring a program to your community
Whether you're a municipality, employer, school, or community organization — we'll help you find the right program and get it running.
Get in touch →Just want to participate?
Walk/Ride Days are open to everyone, every month. Download Shift to track your trips, earn rewards, and join your neighborhood leaderboard.
Get the Shift app →