From MassBike's April Member Update:
"Green Streets Walks, Talks and Eats Toscanini’s Ice Cream
March 30th was Walk/Ride Day!
Colleagues, neighbors, friends and acquaintances left their cars on a beautiful Friday afternoon to bask in the sunshine and enjoy a free ice cream with the Cambridge Green Streets Initiative. Cambridge Mayor Ken Reeves, Conrad Crawford (from Secretary of Transportation Bernard Cohen’s office), and State Representative Will Brownsberger were just a few of the many dawning green in support of going green. The crowd was treated to a free Toscanini’s ice cream for supporting green efforts as well as discounts at many local businesses. This innovative grassroots initiative to spread the word about the importance of going green is not only educational and enlightening, but also delicious (thanks Toscanini’s!) and a great way to build community support.
Walk/Ride Days, a highly successful 1-year old effort, take place on the last Friday of every month. They are sponsored by the Cambridge Green Streets Initiative, a grassroots group of people who live, work, study in, commute through, or send kids to school in Cambridge and are interested in reducing the impact of automobiles."